To reach smaller retailers and end consumers alongside the bigger accounts, we introduced friendlier touches, a mascot character, clear pricing/contact call-outs, and straightforward educational posts like the Esmeralda vs. São Carlos comparison, while keeping the deep green palette, clean typography, and farm-to-delivery photography that signal serious, high-quality production. The result is a feed that feels approachable enough for a homeowner scrolling for a landscaper, but polished enough to hold credibility with real estate, sports, and construction clients evaluating a supplier.